WebProNews

Not too long ago, Google talked about having indexed one trillion unique URLs, and competing within that pile is a tall order.  Vertical search engines deserve a special mention, then, and an SES session called "Getting Vertical Search Right" gave them just that.

(Coverage of the SES San Jose conference will continue through its end.  Keep an eye on WebProNews for more notes and videos from the event this week.)

Philip James, the CEO of Snooth, was the first speaker, and he pointed out that no more than three vertical search engines are likely to do well in any particular market.  This should keep things manageable for webmasters and SEO specialists.

Paul Forster, the CEO of Indeed, later stepped in with some specific tips.  As reported by Thomas McMahon, "Paul shared that if you want exposure in vertical engines you can submit structured feeds to get your listings in the organic results.  You can also purchase ads much like Google AdWords.  Depending on the site, you may also be able to sponsor areas of the site or get ads in emails."

Standard SEO tactics are important, too, though, as Jonathan Dingman, Digitally Imported's vice president of marketing, reminded the crowd.  Links will give you a serious leg up in vertical search.

Good luck at getting ahead in engines other than Google.