iEntry 10th Anniversary RSS Newsletter Advertising
Join the WebProWorld Forum!
Text: Decrease Font Size Increase Font Size | Print Print Article | Share: Delicious Digg StumbleUpon Post to Twitter Post to Facebook
CommentWednesday, August 20, 2008

Hospitals Should Consider Online Reputation Management

Nurse throws ethics out the window...

You've no doubt heard stories before about people getting fired from their jobs for their online behavior. Companies ranging from burger joints and grocery stores to major news networks take their online reputations very seriously, and will not often stand for employee buffoonery that represents their brand in a negative light.

Well the latest case takes such idiocy to an entirely new and immoral level. A nurse from a Stockholm hospital went so far as to post photos from patient brain and back surgeries on her Facebook account. If that's not the grossest disregard for doctor-patient (or in this case, nurse-patient) confidentiality, I don't know what is.

Amazingly enough, she has not even been fired (yet), though she is currently on suspension. It's hard to envision any scenario that doesn't involve multiple lawsuits. I would expect her to be fired when the hospital has to deal with that.

According to Telegraph.co.uk, she took the photos with her camera phone and posted them to impress her friends. Between incidents where people are dying while waiting for medical attention at hospitals, a blunder like this is just what the medical field needs to improve its image.

Perhaps hospitals should be hiring reputation management experts.

Update: Speaking of Hospital Reputations...

About the author:
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Twitter: @CCrum237

Publish A Comment

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.
CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.
2 + 2 =
Solve this simple math problem and enter the result. E.g. for 1+3, enter 4.
SEARCH
Popular WPN Business Resources












Subscribe to WebProNews


Send me relevant info