Top 10 Subject Line Words That Get OpensAnd Other Fun Email Marketing Data
A feature available in SearchMonkey appealed to developers who wanted it for site search. The Enhanced Results feature provides additional links to results, restricted to a specific site, under each search result.
The Yahoo Search blog demonstrated how this works. By appending a few parameters to the Yahoo Search query string, the Enhanced Results come back for a query.
Yahoo published a few examples of this, like a query for George Washington that returns Enhanced Results from Wikipedia. Links to additional content from Wikipedia may be accessed to return more information, right on the search results page.
Enhanced Results lend a little more visual appeal, and brand reinforcement, to the search results for a site tied to them. A Yahoo Answers query using it shows this nicely, and we expect to see other implementations around the Web.
Top 10 Subject Line Words That Get Opens
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