Effective online marketing that produces a reasonable amount of new business is worth the time and effort; regardless of the nofollow tag. Nice to see someone bring this to light since a lot of people are blinded by the PageRank game.
Of course that comes with an immense caveat, one that makes logical sense for such nofollowed links. If they are coming from a high-traffic site, with the potential of bringing in lots of visitors, some webmasters can live with the lack of link juice.
SERoundtable said a poll it ran earlier this year found responding webmasters split down the middle on their feelings on the topic. "Of the 177 responses, 50% or 89 people said they would buy a link with a nofollow attribute," Barry Schwartz said.
"While 45% or 80 people said they would not. 5% or 8 people said, it depends."
The followup conversation at DigitalPoint found that webmasters buying such links coming from sites delivering traffic wouldn't mind the extra attribute being added to those links.
We'll ask the question that SERoundtable asked back in May, just pick an answer below and submit it.
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All depends on traffic
As long as they're bringing me targeted traffic in healthy numbers, i don't care if they're followed or nofollowed.