WebProNews

Whatever critics may say about AOL as a whole, Platform-A appears to be on top of its game.  The advertising unit has taken another step into the mobile market with the launch of a third-party advertising solution.

The key goals here relate to user friendliness and control.  An official release explains, "Platform-A is introducing a groundbreaking 'inventory partitioning' solution that lets publishers dictate exactly how inventory is distributed across multiple networks. . . .  Publishers can assign specific percentages of their inventory to be allocated based on any combination of ad network, subject area, location and more."

Lynda Clarizio, the president of Platform-A, then stated, "Today's launch makes it easier than ever for publishers to monetize their ad inventory."  She also noted the contributions of Third Screen Media, an old acquisition.

Mobile advertising hasn't really gone mainstream, but it remains an area people point to as the next big thing.  By making an early impact, Platform-A is positioning AOL - or the buyer of its advertising and content business - to have a chance at taking the lead over major would-be competitors like Google.

The Advertising.com Third Screen Media Mobile Network claims to already be delivering over 800 million impressions per month.