WebProNews

YouTube's Search Ads - Will You Buy Them?

Google will announce its third quarter financial results on Thursday, and in the meantime, the company seems to be looking for revenue under every rock.  The latest concept to get explored involves putting paid search results on YouTube.Searches for all sorts of terms are turning up links to one or more "promoted videos" on the right-hand side of results pages.  Each ad consists of one small image and a bit of text, and YouTube's not limiting itself to huge corporate partners.

U.S. Search Marketing Spend Sees Strong Q3 Growth

U.S. search marketing spend showed healthy growth in the third quarter of 2008, up almost 27 percent compared with the third quarter of 2007 according to a new study from SearchIgnite.Spend from existing search marketing advertisers is up year-over-year in Q3 across all engines by 26.9 percent in the U.S., a small increase from the year-over-year growth seen in Q3 2007 over Q3 2006. Quarter-over-quarter spend growth was also strong and consistent with Q2 vs. Q3 2007.

Google and Yahoo! Talk Volume Caps with Justice Department

Google and Yahoo! are in the middle of trying to convince the federal government (namely the Justice Department) that their search advertising deal is not an antitrust issue. This has been going on for months as they've tried to convince the entire world of the same.

GoDaddy Gets Smart and Social

GoDaddy has released as service called SmartSpace, which it claims will make creating web sites  - complete with blogs, chat rooms, email addresses, photo galleries, and video showcases - easy for people that are not the least bit "tech savvy."

Yahoo Improves Content Match Technology

Search Yahoo News for the term [advertising recession], and you'll see about 1,200 results.  But things could be worse, as another arm of the company is seeking to address the problem with some upgrades to its Content Match advertising product.

NBC Redefines Its Local Sites

NBC is launching new local sites in cities across the United States, targeted at "locals only" to help them stay connected with what is going on in their respective cities.

Google Offers Inbound Link Advice

Google’s Maile Ohye concluded Link Week with a tutorial on inbound links. It says basically what SEO experts have been saying for years: content and inbound links are most important, and in that order.

FCC Clears Free Wireless Broadband

Free speech issues weren’t enough to knock down FCC Chairman Kevin Martin’s push-through of a free national wireless Internet initiative, but few were talking about those free speech issues anyway.  T-Mobile's and Deutsche Telekom AG's arguments about signal interference—which is the cry-wolf line of the wireless industry these days--weren't either; after successful testing in Seattle, free wireless Internet is on the way.

Google Maps Introducing English Labels For Japan

Visiting a country in which English isn't the official language can be tricky.  Visiting one in which the Latin alphabet isn't common can be crazy.  But luckily for some travelers, Google's trying to sort out the matter on its maps of Japan.

Number Of Illegal Downloads Falling In The UK

Fewer people in the UK are illegally downloading music for fear of having their Internet connections cut off, according to a new survey from Entertainment Media Research.Three quarters of music pirates would stop if told by their Internet Service Provider (ISP) the survey of 1,500 UK consumers revealed.About 39 percent of music fans currently download songs from illegal sites, compared to 43 percent in 2007.Proposals announced in July said that music pirates could have their Internet access restricted if a voluntary enforcement on piracy is not effective.