WebProNews

Rock the Vote and Comcast have partnered on an initiative designed to persuade young Americans, ages 18-29 to register to vote.

The multimedia partnership will include co-branded public service announcements and an Internet campaign on Comcast's networks including E!, Versus, The Golf Channel, TV One, Comcast SportsNet, PBS Kids and G4.

Comcast and Rock the Vote will be registering people online through these network's Web sites as well as at Comcast.net, OurTimetoVote.com and Comcast Latino, the Spanish language Web site at Terra.com All the sites will use Rock the Vote's online voter registration tool.

Rock the Vote and Comcast hope to register 2 million young people before the presidential election in November.

"The country is finally noticing what Rock the Vote has known for years, there is a young voter movement building that is changing the political landscape of our country," said Heather Smith, Executive Director, Rock the Vote "With Comcast's help, we are confident that we will see young voter turnout increase for the third election in a row."

During Rock the Vote's events at both the Democratic and Republican Conventions, E! will provide coverage and the anchors will also promote the Web sites were people can register online to vote.

Comcast has 24.7 million cable subscribers, 14.1 million high-speed Internet customers and 5.2 million voice customers.