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Google Shows Off Its Search Know-How


Neat "look at what we can do" walkthrough

Last week, Amit Singhal explained that Google's search results are manually edited on an infrequent basis.  Today, the Google Fellow explored some of the technological achievements that allow for manual interventions to remain so rare.

Some of the features don't extend much beyond spell-checking suggestions.  These, frankly, fail to impress.  Other things - like recognizing that "soccer" means different things in different countries, or that "dr" can be a person's title or part of a street's name - are only a small step up.

Amit Singhal
 Amit Singhal

Then there's the fascinating stuff.  On the Official Google Blog, Singhal wrote, "For [Ramstein ab], we automatically look for Ramstein Air Base; for the query [b&b ab] we search for Bed and Breakfasts in Alberta, Canada."  A lot of humans would miss those connections, and the Google Fellow continued, "We have developed this level of query understanding for almost one hundred different languages, which is what I am truly proud of."

Singhal's pride also showed when he mentioned Cross Language Information Retrieval (CLIR).  We first saw the concept in beta over a year ago, but Singhal summed it up as "give me what I want in any language," adding, "A user looking for Tony Blair's biography in Russia who types the query in Russian [Тони Блэр биография] is prompted at the bottom of our results to search the English web."  Query and result translations are provided.

Understanding user intent looks to remain a real focus in Google's future, although unfortunately, Singhal's in-depth discussion didn't extend to any upcoming features.

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News Tags: Search, Google
About the author:
Doug is a staff writer for WebProNews. Visit WebProNews for the latest eBusiness news.

Comments

I will be a long time before

I will be a long time before we have the perfect search you can forgive Google for not always getting it right

Human addition

Along with all of the above, I would love to see some more "human" input for important and frequently spammed keywords. Not expecting to see another Majalo but some human input would help keep the spammers away and maybe allow the sites that truly deserve top ranking to get there without spending tons of money on SEO just to game their rankings. Then the playing field will truly be a lot more equal.

Dave / PS3 News

Google indeed is top of the class

I still remember just 10-15 years ago that when you typed in something to search for, you would get something totally unrelated to your search. Back then, I did not care but was just fascinated to see new websites. Now days it is different. I want instant satisfaction. Google 99% of the time gives that to me. They are on the ball because of one phrase I would like to say. Attention to detail. They pay attention and key on the details. That's why I think they are awesome.

10 - 15 years still yeilds non rlated searches

For instance when I type in "web Hosting" what do you get?

I get 781574 sites about reviews for web hosting not the actual companies, I did not type in "web hosting reviews" so why are they still popping up?

Googlegods are wonderful!!!!!!!!!!!!!!!!

Without a doubt Google is the best thing since sex was invented. Wait.....can you guys improve that too?

 

http://www.searchtheentirecraigslist.com

 

Thank you Doug for a great article!

although unfortunately,

although unfortunately, Singhal's in-depth discussion didn't extend to any upcoming features.

 

Anything new lol there always good at stating the obvious at what they have achieved then slap you in the face with amazing features which in a way I'm happy with when compared against other companys such as Microsoft promising what they can never deliver.

I'll happily await Googles new toys :)

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