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6 commentsWednesday, July 16, 2008

Google Shows Off Its Search Know-How

Neat "look at what we can do" walkthrough

Last week, Amit Singhal explained that Google's search results are manually edited on an infrequent basis.  Today, the Google Fellow explored some of the technological achievements that allow for manual interventions to remain so rare.

Some of the features don't extend much beyond spell-checking suggestions.  These, frankly, fail to impress.  Other things - like recognizing that "soccer" means different things in different countries, or that "dr" can be a person's title or part of a street's name - are only a small step up.

Amit Singhal
 Amit Singhal

Then there's the fascinating stuff.  On the Official Google Blog, Singhal wrote, "For [Ramstein ab], we automatically look for Ramstein Air Base; for the query [b&b ab] we search for Bed and Breakfasts in Alberta, Canada."  A lot of humans would miss those connections, and the Google Fellow continued, "We have developed this level of query understanding for almost one hundred different languages, which is what I am truly proud of."

Singhal's pride also showed when he mentioned Cross Language Information Retrieval (CLIR).  We first saw the concept in beta over a year ago, but Singhal summed it up as "give me what I want in any language," adding, "A user looking for Tony Blair's biography in Russia who types the query in Russian [Тони Блэр биография] is prompted at the bottom of our results to search the English web."  Query and result translations are provided.

Understanding user intent looks to remain a real focus in Google's future, although unfortunately, Singhal's in-depth discussion didn't extend to any upcoming features.

News Tags: Search, Google
About the author:
Doug is a staff writer for WebProNews. Visit WebProNews for the latest eBusiness news.

although unfortunately,

although unfortunately, Singhal's in-depth discussion didn't extend to any upcoming features.

 

Anything new lol there always good at stating the obvious at what they have achieved then slap you in the face with amazing features which in a way I'm happy with when compared against other companys such as Microsoft promising what they can never deliver.

I'll happily await Googles new toys :)

Googlegods are wonderful!!!!!!!!!!!!!!!!

Without a doubt Google is the best thing since sex was invented. Wait.....can you guys improve that too?

 

http://www.searchtheentirecraigslist.com

 

Thank you Doug for a great article!

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