ShopLocal, a multi-channel shopping and advertising services firm, said today that its ShopLocal Retail Index was up 29 percent for the month of June, bringing the average number of page views on major retailer sites to 33 percent for the first half of 2008.
In June, the index reached 174 for the month (benchmarked at 100 for January 2006), and is based on 245 million page views from 20 million consumer visits to retailers Web sites. The index is designed to track the influence of the Internet on in-store shopping.
ShopLocal also released results from a shopper survey of visitors to online retailer circulars that revealed shoppers prefer to shop close to home. The majority (79%) said they prefer buying at their locals store while 21 percent said they favored making purchases online.
Consumer page views per visit to online retailers sites averaged 12.3 for the month of June. The food and drug category had the most growth with 47 percent more page views than last year. The home and garden category had the slowest growth with 17 percent for June.
"The ShopLocal Index was set up a year ago to track trends in the use of the Internet for in-store shopping. The results are clear and the Index strongly supports analyst forecasts of the rapidly growing use of the Internet for shopping in-store," said Vikram Sharma, CEO of ShopLocal.
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Comments
Shopping Online
I agree Debbie, crime is on the increase in the UK to at an alarming rate.
People are turning more and more to the net to shop around and then go into the store to try and get the same price. I feel prices are starting to even out now between the stores and online as companies can not afford to give away so much money anymore.
It is going to take a bit more time, but there will be a much higher percentage of shoppers will be shopping online cos it will save them the cost of fuel going to the stores!!!
Happy shopping
Shopping on line
Shopping on line isn't all that's up. Crime is up too.
I've been reading in the local paper that people are stealing scrap metal, recycling and much more. Home break-ins and gas thefts are also on the rise.
I'm an online merchant that sells safety and security products and business is great. Not only are people shopping more on line but they are searching for things to enhance their safety and protection.
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