AOL has launched a new personal finance site called WalletPop, a spin-off of AOL Money & Finance.
The new site will be focused on helping people manage their personal finances, while AOL Money & Finance will continue to focus on business and investing news.
The site will offer users information on deals from sites across the Web, Q&A with financial experts, tips on saving money, blogs with financial advice and breaking news and video.
The launch of WalletPop is part of AOL's strategy to develop new online businesses and attract younger users who are unaware of the AOL brand.
AOL Money & Finance is one of the most visited finance sites, attracting more than 15.2 million unique visitors per month and more page views than any other financial site according to comScore.
"WalletPop provides consumers something they increasingly need: a comprehensive, accessible, and community oriented site focused exclusively on the money matters of real people, such as debt management, finding the best deals, saving, retirement, insurance, mortgages, banking, taxes and more," said Marty Moe, Senior Vice President, AOL Money & Finance, Weblogs, News, Sports and KOL.
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