iEntry 10th Anniversary RSS Newsletter Advertising
Visit Twellow.com
Text: Decrease Font Size Increase Font Size | Print Print Article | Share: Delicious Digg StumbleUpon Post to Twitter Post to Facebook
CommentThursday, July 10, 2008

Many Yahoo Games Going Free

Ads supposed to pick up the slack

You know what they say about work and play, so even as Yahoo gets eyed by Steve Ballmer, interrogated by investors, and generally abused by Carl Icahn, here's a nice side project: it's trying to offer a lot of downloadable games for free.

Around 400 of the things are expected to become available by year's end.  What players might view as a catch - and what Yahoo hopes they won't - is the fact that the games will be supported by advertising.

Yahoo Games
 Yahoo Focuses On Free Games

"Top technology providers, Double Fusion and NeoEdge, will sell and integrate pre-roll, mid-roll and post-roll video ads into the Yahoo! Games catalog," according to a corporate statement.

For the sake of saving money and having fun, people will probably be able to get past this detail.  The real problem (from Yahoo's perspective) might be getting them to click on the ads - are folks who play free games really that interested in spending cash? - but any income will count as welcome income.

Now, to return for a moment to more serious stuff, it seems the gaming news didn't do much for Yahoo's stock - it's currently down 2.18 percent for the day.

News Tags: Yahoo, Games, Advertising
About the author:
Doug is a staff writer for WebProNews. Visit WebProNews for the latest eBusiness news.

Publish A Comment

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.
CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.
13 + 5 =
Solve this simple math problem and enter the result. E.g. for 1+3, enter 4.
SEARCH












Subscribe to WebProNews


Send me relevant info