New numbers from William Blair & Company indicate that the online ad industry is holding up reasonably well despite the recession. Survey respondents expect growth of roughly 16.1 percent to take place during the next year.
William Blair contacted 150 members of the Chicago Interactive Marketing Association to complete this fifth in a series of semiannual reports, so the estimate seems to be based on sound opinions, and 16.1 percent is a strong number. The negative side of the figure is that it's below "a consistent level of about 19% in the first four surveys."
Also, according to a formal statement from Troy Mastin, a William Blair equity research analyst, "[O]nline media prices have risen just 3.2% over the past six months versus an average of 7.2% in past surveys."
These trends seem to spell bad news for Yahoo, which is losing the support of William Blair's respondents. Google, in contrast, is gathering a fan base; 61 percent of the survey's participants picked it as an Internet media leader.
In any event, a hat tip goes to Nicholas Carlson. William Blair should check back with more statistics in another six months.
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Comments
Online Advertising
Online advertising will never go away but social marketing will most certainly take a bite out of it.
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