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The Tribeca Film Institute is teaming up with Amazon.com to launch Reframe, a Web site for rare film and content owners to digitally convert and sell their titles.

Launching today at ReframeCollection.org, the site will offer free digital copies of video and "at-cost" conversion of films to content owners, then rent or sell the digital download or DVD versions on a nonexclusive basis. Reframe will use Amazon's DVD on Demand service for physical copies and its Unbox service for digital downloads to rent or sell.

The site will launch with 500 titles, and around 1,500 will be digitized over the next few months, according to TFI CEO Brian Newman.

The nonprofit TFI and content owners will share the profit on digital download rentals and purchases evenly. Reframe then makes the titles available for sale to the public, sold at prices based on the suggested retail price set by the rights-holder.

The more expensive titles will be geared toward the educational market with rentals in the $4 range, lasting from 36 hours-to 30 days. Users need to have an Amazon account to make purchases.

"Reframe opens up an additional revenue stream for rights holders who may not otherwise have had the resources to reach the educational marketplace," said Newman.