WebProNews

Upwards of 90 percent of the ads in Sunday newspapers are probably not relevant to any given person.  But there are some good deals to be had, and Yahoo's new Circular program intends to see that they're delivered to interested individuals.

First, a company called ShopLocal will convert local print ads into Internet-ready configurations.  The Yahoo Circular program will then show the ads to targeted sets of consumers.

 Yahoo-ShopLocal

Yahoo believes it can use its experience with 140 million monthly unique U.S. visitors to "help retailers speak to consumers on a level that is more personal and engaging by putting just the right products and marketing messages in front of an interested shopper at just the right time," according to Steven Feuling, a category development officer.  "The largest driver of in-store traffic for retailers has traditionally been the print circular, and the Yahoo! Circular program is designed to enhance that."

Seven-days-a-week, can't-be-thrown-into-the-trash enhancement, compared to Sunday newspaper circulars.  (We'll ignore the online issue of AdBlock.)  Although conversion stats have yet to be shared, this is likely to get businesses excited.

ShopLocal already works with Target, Best Buy, Home Depot, CVS, and Sears.  Yahoo's proven itself more than capable of putting out press releases, so count on hearing about it if and when other companies are drawn in by the Circular program.