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Six content companies add video for Stumblers

The StumbleVideos section of StumbleUpon gained in content with the addition of several new content partners.

Addictive little StumbleUpon added more reasons to click that Stumble button with a few new deals, the company announced today. A few more video distributors agreed to be part of the Stumbling experience.

College Humor, Funny or Die, Vimeo, Dailymotion, veoh.com and vbs.tv joined existing partners that include YouTube, Google, MySpace and Metacafe. Stumblers may rate videos and suggest new ones, with the ones receiving approval having more of a chance to be seen by more Stumblers.

More thumbs-up votes equals greater exposure for videos, as it does for websites receiving that stamp of approval from viewers. StumbleUpon currently lists its community at 5 million users; it's also available to Internet-connected Nintendo Wii owners via a custom-built version of the StumbleVideo client. (We interviewed the company about StumbleVideo during its launch in 2006.

"With so much video continuing to go online, people are moving away from their televisions for entertainment and looking to the Web," StumbleUpon general manager Michael Buhr said in a statement.

StumbleUpon considers its member community a decided edge over conventional search engines when it comes to helping people discover videos online. Personal relevance based on their interests, rather than impersonal contextual matching, represents the key.