WebProNews

The opportunity to improve a site's search experience should never be passed up.  The opportunity to make money should be absolutely lunged at.  So since the development should create both, site owners are almost guaranteed to be happy that AdSense for Search is now powered by Custom Search.

The list of benefits is, if not endless, at least kind of long.  On Google's Inside AdSense blog, Sandra Tsui writes, "Now you can choose to provide just site search so users can find all the information they're looking for on your site, and you can host the search results on your own pages so that they can find that information without leaving your site."

 AdSense For Search Joins With Custom Search

Also, "Search terms can have different meanings in different contexts, so you can now configure your search engine with relevant keywords.  Let's say you manage a site about yoga - you can enter keywords such as 'yoga,' 'exercise,' and 'meditation' so that when a user searches for 'mat,' the search results and ads will be more related to yoga mats and less to commercial floor mats."

Vertical search and ad location options are part of the package, as well.  Everything's free, of course, and making it through the initial setup (visit the "AdSense Setup" tab) and future updates should be a painless process.

Tsui didn't mention anything involving percentages or dollar signs, but then, that's not really the Google way.  Site owners are encouraged to just try things out and see what kind of improvements they can create for themselves.