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Playboy Enterprises is launching the Playboy Audience Network and is partnering with a number of video sharing sites.
The digital distribution partnerships include YouTube, Break, Veoh, Howcast and Metacafe. Playboy has also entered into a deal with social advertising provider Mixercast, who will develop ad-supported content and contest widgets.
To promote its new YouTube channel, Playboy is having a contest inviting women to submit non-nude videos to its channel for a chance to have an audition for a photo shoot. Winning submissions will receive a trip to the Playboy Mansion for a Playboy.com pictorial and an audition to be Playboy's 55th Anniversary Playmate.
The Playboy Audience Network will focus on the company's free ad-supported lifestyle programming building on the popularity of its E! TV program "The Girls Next Door." Original short form content will also be developed for third party distribution.
"With the Playboy Audience Network and initiatives like the YouTube talent search, we want to create more of the interactive engagement in our digital business," said Jeremy Westin, Executive Vice President, Business Development, Playboy Media Group.
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Comments
Playboy Has Enought Public Exposure Already
In the E Television Channel, we all can enjoy the show " Girls of the playboy mansion",
Why to get more, I think there is another issue behind the short video campain, perhaps another partner company, looking to obtaing some videos. we are Costa Rica and The World Discover It
Playboy or Ploybay
Playboy or Ploybay that is question.
I like playboy but girls next door BORES ME
The girls next door I never watch - they are reasonably good looking women but always the same washedout blonds there and hugh, hugh, hugh.
I'm a long time admired of Hugh - he helped us get out of the dark ages sexually and I still like him but don't need to see him doing absolutely everything.
As to playboy where are the beautiful pamela andersens, barbi bentons, and those really beautiful women they had in playboy before. Some of my playboy tapes - made when I was a subscriber to playboy tv - have far prettier women than the girls next door.
We need the really beautiful white women that were the mainstays before. Others can be there too but lets get back to what made playboy famous in the first place. The Barbie Bentons, Pam Andersen bunch.
I see prettier women everyday in podunk usa than what I see on girls next door.
No offense meant to them but I want more beauty in my viewing.
Cool but too bad
Too bad we can't see it as YouTube is down. http://opencubicle.net/content/2008/05/03/google-lets-youtube-down/
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