WebProNews

KidsWB up, The WB coming in May

A new initiative from Warner Bros. Television seeks an audience, and advertising revenue, from online broadcasts.

TheWB.com and KidsWB.com stepped onto the web, part of the Wile E. Coyote-like plan to turn the properties into profits. But while the kids (ok, me) can make Taz chase burgers and bombs on KidsWB, TheWB carries a beta label, an email signup for updates, and link to the Facebook page for the resurrected TV channel.

The beta launch of TheWB.com should happen in May, according to Warner Bros. Television president Bruce Rosenblum's statement about the new sites. Its ad and content focus goes to the 16-34 age brackets, as is usual for big media properties.

KidsWB has a younger focus, kids 6-12, but its content may have as much appeal for older visitors. The site "marks the first time that characters from across all of the Studio's libraries of iconic animated properties – including Warner Bros. Animation, Looney Tunes, Hanna-Barbera and DC Comics – have been assembled in a single online destination," the company said.

As this will include a variety of cartoons, anyone indulging in a second childhood (ok, me) has a decent selection of cartoons to see. Consider yourself old if you remember Secret Squirrel or Huckleberry Hound, and particularly nerdy if you're wondering why Magilla Gorilla isn't in the mix.