WebProNews

Digital marketing company 24/7 Real Media has announced a partnership with four publishers to create BBN, a B2B online advertising network.

Cygnus Business Media, Nielsen Business Media, Reed Business and the McGraw-Hill Companies have joined together to offer more reach and better media buys for online advertisers.

The network will have more than 200 online properties including the Web sites of Adweek, Aviation Week & Defense technology and CPA Technology Advisor. BBN will reach approximately 10 million unique visitors a month, with 60 percent of the audience consisting of small business owners.

David J. Moore, CEO of
24/7 Real Media, Inc.

"BBN gives advertisers unparalleled access to reach decision makers across the entire B2B spectrum with one large-scale purchase, through four of the industry's largest and most highly respected publishers," said David J. Moore, CEO of 24/7 Real Media, Inc.

"We continually innovate in order to deliver more effective targeting and broader reach for our advertising partners, and have developed the preeminent network in a number of verticals such as B2B."

BBN joins 24/7's other digital media offerings including 1,500 sites that reach 150 million unique viewers per month. BBN will use 24/7's Open AdStream to target and deliver ads to Web sites. The network will invite other publishers to join later this year.