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Mack Collier, owner of The Viral Garden spoke on the subject of blogging for business.
(Coverage of the Small Business Marketing Unleashed conference continues at WebProNews Videos. Keep an eye on WebProNews for more notes and videos from the event this week.)
Collier said if you are writing a business blog, "You need to be aware of what the bloggers are saying about you in the blogosphere." You should focus on using your blog as a tool.
On receiving comments on your blog Collier said, "You've got to accept that people are going to leave you comments that you might not want. The conversation is going to happen whether you want it or not."
To create a great blog tie content into something readers want to learn. Develop a posting schedule and identify the best days for traffic and post on those days. Approve comments quickly and make a habit of replying to comments especially those that ask questions.
"If you're getting lots of comments, that's good because that means you're engaging the community," Collier said.
As you begin to receive comments from frequent readers email and thank them. Also comment on their blog.
Have a picture of yourself and a bio on your blog, this will help to build trust.
In closing Collier said," The real power of blogging is that it gives you the ability to connect with people. It's not about the tools, it's about the conversations and connections these tools facilitate."
WebProNews Video anchor Abby Prince contributed to this report.
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Comments
Business Blogs
Good post, A lot of what organizations forget when introducing blogging to the corporate marketing mix is that blogging is not a top down activity. If you are hoping to capitalize on serch engine traffic and high engagement, best practices is to include your employees as well. the following paragraph is from an Article in the Dallas Morning News last week:
"It's clear that when it comes to traditional authority figures – whether they're chief executives or heads of state – people trust them less," says Mr. Edelman. "Employees are the new credible source of information. We have data that shows an employee blog is five times more credible than a CEO blog – and I say this as a CEO blogger."
To view the complete post go here:
http://blogging.compendiumblog.com/blog/blogs-in-business
Leveraging employees takes the pressure off any one person to create all the content, they have more crediblity and often more passion. We like to say: "If you would give them a business card, or let them interact with customers....empower them to blog." :-)
Best,
Chris Baggott
CEO
Compendium Blogware
www.compendiumblogware.com
I feel blogging has come of
I feel blogging has come of age now. More corporate entities, especially in India, where I come from, are blogging to communicate and generate traffic, not to forget its impact on brand building.
Nice points mentioned thought, most bloggers dont reply to comment and that just discourages involvements. What a pity?
Harsh
www.mantrablogs.contentmantra.com
Great Closing Line -
Collier nailed it!
That is the essence of blogs and exactly why they are a great marketing tool!
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