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Good info.
2 commentsSaturday, April 19, 2008
Google had launched an application in January 2004 called WHOIS, that was later withdrawn. However, now according to Matt Cutts, the WHOIS feature has been released again.
By entering a simplistic web address such as whois google.com, a user would be able to know the creation and the expiration date of the domain.
However, as of now the WHOIS data is not being sent in real time and it would mean that Google must be caching the information from some other source.
There has been a lot of speculation that the WHOIS data is being used by Google for its ranking algorithms. If this data is indeed applied in the rank measuring algorithms, then there is a possibility that the domains which have been registered for a longer period may be given additional weightage (as we always thought it to be!).
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Whois info
Navneet,
I am almost certain that google is using the whois info for calculating their SERP result. Assuming all other factors being equal, a back link from a site with same whois is definitely given less value than from a different whois.
Anyway, thanks for the news.