| Popular » |
 Botched Debate
|
AdWords Case Funny
|
Death By Blogging
|
Wikipedia Rant
|
Craigslist Money
|
Link Bartering
|
Sometimes you have to be careful not to too broadly apply the results of a study. In this case, I'm not sure if I can help it. Just call me out (as you often do) in the comments if you think I've done so. Two recent studies showed a strong correlation between sex hormones and monetary risks.
And that kind of explains everything. Like…
Why do financial bubbles happen? Why does sex sell? Why do men, especially men in power, seem to make bone-headed sex decisions? Why do some men walk into a strip club with rent money and walk outside without? Why do attractive young saleswomen seem to be preferred by pharmaceutical companies? Why is Vegas so successful? Why will Internet users risk viruses and phishing scams to see (yet another) titillating image via questionable links?
Testosterone, it turns out, makes you a bit of a doofus sometimes. It's all just part of being a chimp*.
In a Stanford study, men exposed to an erotic image were more likely afterward to take a big gamble. When given $10 and the choice to bet a dollar or a dime, men made the larger gamble more often when exposed to eroticism than when exposed to snakes, spiders, or various office supplies.
Meanwhile, across the Pond at Cambridge, researchers found that higher levels of testosterone among day traders were linked to bigger financial gambles on the trading floor. Even more telling, the act of winning after a gamble increases testosterone, which makes men more likely to continue gambling at higher and higher stakes. This is called "the winner effect."
Thus, bubbles get bigger and bigger until they bust. Thus, every crazy risk you've ever seen a man take (Spitzer, anyone?) may be due to that dastardly, daring hormone.
*Whether or not you ascribe to the DNA scientists' assertion that humans are 98% chimpanzee is up to you. But it does help me to explain LOTS of things about human behavior, and in this case, the role of testosterone in putting on grand displays to impress the ladies. Just watch any teenage boy around a gaggle of girls and try not to think of a male ape beating his chest.
Starting Own Business: The Four Main WaysCarnival of the Capitalists at Blog Business World12 Free Tools For Starting A Home Business With No MoneyReuters Financial Glossary WikiRisk Reversal Will Sky Rocket Your SalesShould You Start a Home Based Business?Amazon Sues New York State Over Tax LawLeveraging your Holiday Sales Volumes and Getting your Business in the Consumers MindsHow Much Risk is Necessary to Grow Your Business?Failures to Avoid to Ensure Your Future Business Success
Comments
WOW
The fact that I myself... even a female... read this article only out of all that were displaying, msut say... that I think SEX does not jsut affect the males but the females too... whe word itself provokes interest... that is what brought me here!! lol
and it does provokes an
and it does provokes an interest on you as well. how some people are so genuinely honest.
sex sells is gray area
I think there is a lot of speculation of whether or not its true. I think what we can all tell is that its a good attention getter. The concrete evidence of sales or leads is more difficult to determine. If you use sex in a tv ad you'll probably get increased visibility for running just the ad itself based on the # of views you get on tv in general.
I think you have to cross reference the specific value of the media in which you're advertising as a variable, not solely rely on ad content to quantify results.
FREEDOM!
Thank God for human freedom, otherwise, we would alsways act stupid when testosterone hit our system.
Sex Sells
Sex sells...
It is evident from the fact that you have used the title of article as "Why sex sells". That itself is an example of how people get pulled into sex than other things.
Sex does sell
Sex does sell!
I almost have my biodegradable condom ready for mass marketing. I figure it will be worth billions. I plan of using models in swim suits in local malls giving out free samples as my roll out marketing.
I am wondering, do you think they will sell in green?
And Stanford Had To Do A Study On This???
Everyone who knows anything about human nature could understand that sex will turn heads (pun intended), especially men's. The brains behind this research must have just wanted an excuse for doing this type of research...
"Hey guys, we got some project due and it's going to ruin our weekend out having some fun, so whaddaya say we make this on how guys are especially randy?"
Sex sells. And the most powerful person in the country, our president, looks like a chimp who always holds hands with male heads of state...'nuff said.
err okay?
err okay?
Hmmm...
JASON STRIKES AGAIN! lol!
Post new comment