Watch Where You Put That Ad

By WebProNews Staff - Mon, 03/31/2008 - 05:49

Google is watching your ad placement

Google may be taking a closer look at AdSense placements dropped onto blogs created through its Blogger service.

Some people will do anything to make a buck. There are publishers who work hard on content, link structures, sitemaps, and ad unit placements on their sites.

Then you have the people who open a blog, plug in an AdSense unit as content, and walk away, possibly after buying some ads to point people to the blog and hope they click on an ad or two as they try and find the content.

On the Google AdSense blog, they discussed ad placement and what publishers should avoid. They humorously called this post "Another look at optimizations," but it could have been titled, "You really aren't this stupid, are you?"

In a nutshell, don't have ads as the only content on a site, and don't make them look like they are content when they really are ads.

Google has been on a quality score kick, to the lamentations of webmasters who saw their keyword bid prices skyrocket after Google deemed their ads to be of low quality. The quality buzz trickled down to AdSense, as it seems Google has taken a renewed interest in how partner sites on that network present its ads.

Or maybe Google found it had a lot of AdWords publishers blocking a number of individual sites with a common top level domain, like maybe blogspot.com. After all, Google isn't the only entity in the AdWords equation worried about quality.

Reports by metrics firm comScore over the past two months suggest ad clicking is in decline. Google's renewed dedication to quality could be to blame, as could economic conditions where people are not even bothering to browse online and click retail ads, much less buy anything.

Whatever the cause, Google wants to see AdSense partners optimize sites properly. A little content added to the mix would be helpful, and they may be checking up on that more frequently.

News Tags: Advertising, Google, AdSense

5 Comments

By Puppies for sale (WPN reader) - Tue, 06/10/2008 - 18:00

Google and adsense

I think its true you do get alot of crappy sites such as blogs with no real quality content which just clog up the internet.

Its down to hard work and steady link building continually, where there iss traffic there is usually $$.

ome of my better sites get lots of traffic but have low paying adsense niches, while others get a smaller amount of traffic but make more money per click.

Web publishing is not easy and google keeps us all guessing???

If you looking for a UK puppy why not give http://www.pupmart.co.uk a try :0)

By eFABE (WPN reader) - Sat, 04/05/2008 - 18:18

March was a record month

I have 4 sites, 3 related to pets and 1 related to fashion. I was extremely surprised to have a record month in March 08 smashing any adsense earnings in the 2 years I have been running adsense ads. I also had about a 30% increase in traffic as well during March. I have no idea why this has happened.

I have learnt over the years that content, meta tags and page urls all help in keeping me at the top of Google and Yahoo and MSN. Search for Pets for Sale and you will see BellaUK.com in the top 10 or 20. On Google.co.uk search for belt loops and you will see eFABE.co.uk in the top 10.

I am still a real novice and my websites are very basic, the main thing is, visitors can find them.

I believe the search results shown are more related to the websites shown than in previous years. However, on several ocassions my site disappears completely from Google and re-appears a month or two later. I have never really understood why this happens.

I make sure I exchange links with sites that are related to my sites content and not just any site that requests a link exchange.

It seems I am very fortunate with my adsense earnings which can be anything from $6 to $20 per day. Without them I would struggle to keep going as people dont seem to want to pay for advertising anymore. Most of the ads on my pet websites are FREE.

If you would like to check out my sites, here they are:

http://www.bellauk.com (Pet related websites)

http://www.bukpets.co.uk

http://www.GIVEaPETaHOME.co.uk

http://www.eFABE.co.uk (fashion related website)

By M. Shoaib Asif (WPN reader) - Tue, 04/01/2008 - 16:45

Fashion world

See here hows a fashion done by females teen girls and old ladies of the world fastest and largest film industry, you know for which i am talking about ya i am talking about hooly wood film industry, which have a lot of actors and actoresses with ever new fashions.

If you like to knw about fashion then just visit this site and see wat is going on. I am new n this field and i make this effort to tell all of you that please tell me the right way to write.

http://www.fashionworld143.blogspot.com

By xaer8 (WPN reader) - Tue, 04/01/2008 - 10:22

I am quite new

I am quite new with adsense and don't make much from it. Only about 0 to 0.10 cent per day. Very pathetic.. However, i am still trying and hoping that miracle could come one day, not because i am too much relied to adsense, it is just that i wanted to see, is it true that people could really make that much money such as shoemoney and Joel Comm. Maybe my google ad placement doesn't really good or is it because of my less visitors. See my page at

http://themegears.com

By Guest (WPN reader) - Tue, 04/01/2008 - 09:08

"... not even bothering to browse......"

I don't run adsense or any other ads on my site so little to comment on there but I am interested in your proposition that people simply are not looking at the moment. Economic conditions would be a reasonable excuse given all the "gloom and doom" in the news recently.

We have seen a drastic decline in traffic (and sales) during March from both natural clicks and Adwords ( and this despite increasing our budget and increasing the times shown from c. 14 hours per day to 24). Impressions for search and content also appear to be falling suggesting that people are indeed not looking.

Perhaps, this has to do with our business - retail jewellery (and luxuries are always the first to be hit)- but I would certainly be interested in other's experiences and thoughts.