WebProNews

eBay is set to launch the eBay Partner Network, an affiliate program for publishers that will go live on April 1st.

The in-house program will allow eBay to more closely align the program with its publisher's needs and the eBay Community.

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(Photo Credit: eBay)

"The new eBay Partner Network will allow us to have a direct relationship with our affiliates, innovate faster and deliver new products and tools in a more timely and efficient manner, providing new revenue opportunities for our affiliates and creating a more streamlined user experience for our buyers and sellers," said Matt Ackley, vice president of Internet marketing at eBay.

As part of the move to an in-house affiliate network, eBay and Half.com will no longer run their affiliate programs through ValueClick's Commission Junction platform. eBay's Tradera AB, ProStores, Inc, Reseller Marketplace, Media Marketplace, eBay Stores and StubHub will continue to offer affiliate programs through Commission

eBay and Half.com affiliates will have to move their affiliate links over to the eBay Partner Network by May 1st. eBay will continue its partnership with ValueClick's technology division Mediaplex, for ad serving, tracking and other custom projects.