Disney Brings In $123 Million Via iTunes

By Mike Sachoff - Thu, 03/13/2008 - 12:03

4 million movies sold

Disney has made a projected $123 million in sales of video via Apple iTunes.

The estimate comes from comments that Disney CEO Bob Iger made at the Digital Hollywood Media Summit. Iger said Disney has sold 4 million movies and 40 to 50 million videos through iTunes, since it made content available on the service in 2006.

Disney Castle
(Photo Credit: Wikipedia)

Silicon Valley Insider breaks the numbers down. "Pali Research's Rich Greenfield estimates that Disney is getting $14.50 for each movie sold through Apple. 4 million x $14.50 = $58 million."

"We estimate that Disney gets about $1.44 for each video it sells. 45 million x $1.44 = $64.8 million. Grand total: $122.8 million: In other words, a little less than 10% of the $1 billion digital revenue goal Iger has laid out for his company this year -- and a rounding error for a company that generated $35 billion in sales last year."

Two movies that have helped Disney reach the 4 million mark on iTunes are "Pirates of the Caribbean" and "Cars."

News Tags: Financial, Bob Iger, Disney, iTunes

About the author:
Mike is a staff writer for WebProNews.

1 Comment

By Albert Grande (WPN reader) - Sun, 03/16/2008 - 14:07

More Profits for the Mouse

Disney is without a doubt a marketing master. They consistently pick winners in both film and other projects such as the Disney Channel. Disney owns both ESPN as well as ABC. I would imagine both very profitable ventures.

Add to that the theme parks of Disneland, Disney World, and the ever present Disney Stores, and we are talking some very serious profit here.

As a stockholder of Disney for a number of years, I have to ask: Why is Disney stock so flat?

Hey Mickey: just show me the money.

albert grande
http://pizzatherapy.com