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Google Expands AdWords Exclusion Options


Category exclusion available now for advertisers

A recent update to the AdWords Site Exclusion tool allows advertisers to keep their ads out of broad categories of sites along with excluding individual ones.

The change also brought a new name to the feature. Goodbye Site Exclusion tool, hello Site and Category Exclusion tool.

This revision should make it easier for advertisers to keep their ads out of sites where they feel the incoming clicks fail to convert at a satisfactory rate. The Inside AdWords blog said category exclusion can be used with any type of campaign running on the content network: keyword-targeted or placement-targeted.

Now that they have the feature available, Google really hopes advertisers won't use it heavily. The blog post cited points where the company feels category exclusion will be overkill.

For one, since Google makes content network sites follow AdSense policies, advertisers already have that protection in place. Google also suggested that blocking a category may keep ads from appearing on what would be relevant pages for the campaign.

We don't think too many advertisers will buy these arguments, as category exclusion has been a hotly-requested feature. Advertisers who see category exclusion have too much of an impact on their campaigns will likely back off from it, anyway.

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About the author:
David Utter is a staff writer for WebProNews covering technology and business. Follow me on Twitter, and you can reach me via email at dutter @ webpronews dot com. Why not Mixx this article while you're here?

Comments

Adwords content exclusions

To be honest with the size of the Google content network this feature is pretty late in coming. From experience I know the majority of clients pay per click campaigns are opted out of the content network (by client) because they perceive it as too general, despite it actually producing pretty good results most o fthe time conversion wise. I wish Yahoo would follow Adwords lead here!

Nice article

Nice article, thanks!  We had limited our site targeted marketing because of this exact reason.  Looks like we'll have to give it another run with our mesothelioma campaign.

Thanks,

Michael

www.fleming-law.com/3-1_practice-area.cfm

seems useful

seems like useful learning since we were about to launch iur new adword compaign

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Interesting Article

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Thanks for informing

Hi,

Thanks for informing ..i have just checked that .

Thanks,

Sonika Mishra

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