Webmasters should go ahead and bookmark Susan Moskwa's post at the Webmaster Central blog. Her collection of posts, and a useful help article on URL removal requests, probably address common questions webmasters have about their sites.
Googlebot access to crawl a site, and issues with robots.txt, make the difference in having a site properly indexed and available to searchers. Compared to some other issues, these are easily resolved.
Issues like best practices for Flash, and duplicate content, are a little trickier to handle. The richness and interactivity of Flash content means little to people who can't find the site in search. Duplicate content poses a danger; set up incorrectly, those pages could be penalized in the index.
Moskwa also pointed out past posts on Sitemaps, and the once-dreaded supplemental index. While Sitemaps continue to be a relevant topic, it's time to forget about the supplemental index, as Google eliminated it in 2007.
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