With a name like Buy.at, you might figure that the company is some sort of Austrian online retailer. You'd be wrong, though, because Buy.at is based in the UK, deals in affiliate marketing, and, as it so happens, is newly
owned by AOL.
To be more specific, Buy.at will operate under Advertising.com, which is a part of AOL's Platform-A. But as long as no acquisitions or odd IPOs take place in the next few months, these branches should all remain pretty close together.
One could say almost the opposite about Buy.at's reach. Randy Falco, AOL's chairman and CEO, stated, "We look forward to accelerating the expansion of buy.at's affiliate network in the United States and worldwide." And the UK company already claims to work with over 200 brands.
Anyway, although AOL did brag about how huge ecommerce has become ($116B in 2007), terms of the deal remain undisclosed, and timelines also remain hazy. Yet with all the Google-DoubleClick and Microsoft-Yahoo stuff hanging in the air, we'd imagine that it'd be in AOL's best interests to not dillydally.
Google Getting Aggressive with AdvertisingCBS, AOL Strike Radio DealTime Warner Preparing To Split, Sell AOLRumor: IPO for AOL's Advertising Platform AAOL Expanding Broadband, Portal DealsAOL Massages Video PortalAOL Reaches Ad Deal With VerizonZillow, Newspapers Form Huge Advertising NetworkMicrosoft, Yahoo Antsy Over AOLForget About Comcast, eBay Buying AOL
Comments
Post new comment