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Clusty.com reclusters results with a remix

A new patent pending technology for the firm behind Clusty.com introduces what they are calling "Clustering 2.0" to search results.

There's an old accounting joke where an executive asks "What's 2+2?" and the accountant answers with "What would you like it to be?"

Vivisimo announced a technology that may give people the answers they want, if the first search doesn't present them on an obscure topic. Through their remix clustering, company CEO Raul Valdes-Perez said it works to show people more topics without overloading them with a lengthy list:

With a single click, remix clustering answers the question: What other, subtler topics are there? It works by clustering again the same search results, but with an added input: ignore the topics that the user just saw. Typically, the user will then see new major topics that didn’t quite make the final cut at the last round, but may still be interesting.

The remix clustering can be tested at Clusty, by performing a search and then clicking the Remix button. Each click shifts around the clustered topics, ideally bringing up ones that a search may ordinarily miss.