iEntry 10th Anniversary RSS Newsletter Advertising
Visit Twellow.com

TheAtlantic.com Sets Sail From Subscription Wall

Post to Twitter Post to Facebook

Online ad revenue proves enticing

Following in the steps of the New York Times and AOL, The Atlantic removed the subscription barrier from its online content.

Andrew Sullivan, James Fallows, and others have moved to The Atlantic website. With luck, readers will do the same today, and not just the magazine subscribers either.

PaidContent noted the site's departure from the pay wall builds upon the moves that brought Sullivan and Fallows to its domain. The quest for ad revenue follows; Goldman Sachs bought up all of today's ad inventory.

We were promptly hit with a popup survey upon arriving at TheAtlantic.com today. The questions sought the usual demographic information, and asked about awareness of environmental initiatives by Goldman Sachs and other companies.

Editor in chief James Bennet told the New York Times its website had functioned as a "marketing arm" with little support from the publication. With the addition of blogs, video, and an ad-supported approach for content, The Atlantic will seek a profitable audience for its public affairs content.

Comments

Post new comment

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.
CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.
9 + 2 =
Solve this simple math problem and enter the result. E.g. for 1+3, enter 4.
Featured Headline
Fake Chrome OS Screenshots Punk Tech Media
Mystery Blogger Comes Clean
5 comments | 21 hours ago
WebProNews on Facebook
 
Subscribe to WebProNews


Send me relevant info