Rumor: Google Looking to Buy Yell?

What Makes Yell a Good Purchase Candidate?

By Navneet Kaushal

Of late there's been speculation that Google's going to buy Yell, whether or not this is true only time will tell.

Yell is an international directories business which operates in the classified advertising market in the UK, USA, Spain and Latin America.

Picture Credits: Yell

Since the speculation has gotten hotter, Yell's stocks have experienced an appreciation. The hike was to the tune of 4.4% which is the largest appreciation since early December last year. What could it possibly be that makes Yell a good candidate to be purchased by Google?

"Yell has lost almost half its value in the last 11 months and certainly looks more attractive now as a takeover candidate," is what a UK based trader says.

There have been no official pronouncements from Yell, but rumors suggest a 500 pence-per-share bid.

Via: Bloomberg

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News Tags: Google, directories, Deals, Yell, Advertising, Rumors

About the author:
Nav is the founder and CEO of PageTraffic, a premier search engine company known for its assured SEO service, web design and development, copywriting and full time SEO professionals.

Navneet has wide experience in natural search engine optimization, internet marketing and PPC campaigns. He is a prolific writer and his articles can be found in the "Best Articles" section of many websites and article banks. As a search engine analyst , he has over 9 years of experience and his knowledge is in application here.

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Rumor: Google Looking to Buy Yell?

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