Yell is an international directories business which operates in the classified advertising market in the UK, USA, Spain and Latin America.
Picture Credits: Yell
Since the speculation has gotten hotter, Yell's stocks have experienced an appreciation. The hike was to the tune of 4.4% which is the largest appreciation since early December last year. What could it possibly be that makes Yell a good candidate to be purchased by Google?
"Yell has lost almost half its value in the last 11 months and certainly looks more attractive now as a takeover candidate," is what a UK based trader says.
There have been no official pronouncements from Yell, but rumors suggest a 500 pence-per-share bid.
Via: Bloomberg
