WebProNews

BET Networks said today that the BET Digital Media Group will be launching a vertical advertising network in an effort to give advertisers more exposure to African-American Internet users.

The BET Digital Media Group said the vertical advertising network featuring 30 Web sites would focus on music, entertainment and lifestyle content relevant to the urban and African-American communities.

The new advertising will allow advertisers to target African-American consumers across relevant and professional Web sites. BET's vertical advertising network will offer Web site publishers revenue opportunities by connecting publishers to advertisers trying to reach urban and African-American consumers.

According to Jupiter Research, African Americans are likelier to respond positively to online advertising, and are the second largest online minority after Hispanics with 22.7 million users.

"By joining BET's vertical advertising network, publishers will gain access to high quality branded advertising, with the network allowing them to target campaigns most relevant to their audience," said Denmark West, President of BET Digital Media Group.

"The BET vertical advertising network offers a compelling solution for sites that have a large scale of premium inventory but don't necessarily have a sales force to match."