Microsoft sites edge out Google sites in terms of total online audience by about a million visitors. When it comes to time spent, though, Time Warner and Yahoo rule the roost.
Nielsen//NetRatings released its data for November, revealing both the top parent companies and the top brands.
Microsoft hauled in an audience of 121.295 million visitors, who spent an average of 2 hours and 6 minutes. Google served 120.348 million visitors, who spent an average of 1 hour and 38 minutes.
Yahoo and Time Warner were close behind with 112.9 million and 103.8 million visitors respectively, with visitors spending 3 hours and 11 minutes at Yahoo and 3 hours 48 minutes at Time Warner properties.
News Corp. came in a distant fifth place with 73 million visitors, but visitors nearly matched, assumedly thanks to MySpace, Microsoft visitors time spent with 2 hours and 5 minutes a piece.
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