WebProNews

Microsoft sites edge out Google sites in terms of total online audience by about a million visitors. When it comes to time spent, though, Time Warner and Yahoo rule the roost.

Nielsen//NetRatings released its data for November, revealing both the top parent companies and the top brands.

Microsoft hauled in an audience of 121.295 million visitors, who spent an average of 2 hours and 6 minutes. Google served 120.348 million visitors, who spent an average of 1 hour and 38 minutes.

Yahoo and Time Warner were close behind with 112.9 million and 103.8 million visitors respectively, with visitors spending 3 hours and 11 minutes at Yahoo and 3 hours 48 minutes at Time Warner properties.

News Corp. came in a distant fifth place with 73 million visitors, but visitors nearly matched, assumedly thanks to MySpace, Microsoft visitors time spent with 2 hours and 5 minutes a piece.

The bottom five of the top ten included eBay, InteractiveCorp, Amazon, Wikimedia, and the New York Times Company.

The top ten individual brands based on unique audience were Google, Yahoo, Microsoft, MSN/Windows Live, AOL, Fox Interactive Media, YouTube, eBay, Amazon, and Wikipedia.