WebProNews

The adExcellence program being offered by Microsoft will help its advertising clients learn all about adCenter. Microsoft's adCenter blog announced adExcellence, an education program for the users of its advertising service. AdCenter represents Microsoft's effort chase down Google in the online search advertising market.

Through the training program, participants can hone their adCenter knowledge for improving their campaigns. Those who wish to do so may take the adExcellence accreditation exam; US residents who have had an adCenter account for 30 days or longer are eligible to take the exam, which costs $50.

Materials in the adExcellence training program appear as Flash content. They cover six categories:

Introduction to Microsoft adCenter
Getting Started
Targeting
Tracking Ad Performance
Optimizing Ad Performance
adCenter Budgeting and Billing

Currently the course materials only appear in US English, but Microsoft plans to keep updating adExcellence with new materials and support for more regions of the world.

follow me on Twitter