There is money being left on the table by online retailers, as many have not made the most out of their search engine optimization opportunities.
SES Chicago returns, and WebProNews is on hand to bring you reports and videos from the Windy City. Enjoy our coverage this week.
Duncan White of Oneupweb told "There's Still Money on the Table!" session attendees that 20 percent of top retailers have fully optimized their websites. He cited the Internet Retailer Study 2007 and named Best Buy, FTD, and Amazon as ones successfully doing SEO.
"Well optimized sites are using social media," said White. Blogs, podcasts, and video became part of their toolkit as well.
SEMPO president Jeff Pruitt also touted the virtues of social media, and called it "increasingly relevant" to online retailing.
Old media has its relevance as well. "Print and radio are areas where we’re leaving money on the table," Pruitt said.
When diving into new media, like video, Pruitt emphasized the need to have the right tools on hand to measure it. He recommended TubeMogul for tracking videos a site creates and distributes.
"Video is a great opportunity to get your brand out there and extend your message," said Pruitt.
WebProNews Internet reporter/anchor Abby Prince contributed to this report.
Will Personal Search Turn SEO On Its Ear?SES Chicago: Online Search, Local PurchasesSES Interview with Heisler & KevinSES Chicago: Finding Balance In SEOAmerican Express Guide Calls SEOs A "Waste"SES Chicago: Usability & SEOSES Chicago Day 2 Wrap UpSES Round-upSES Chicago Video: Bruce ClaySEO Marketing In An Uncertain Economy
     |
RSS
Home
Newsletter
Advertising
Comments
I absolutely agree
Bill, I agree. It amazes me every day, as I talk with clients. The ridiculous SEO myths surrounding ecommerce seo are pervasive. In reality, it is about fundamentals and just doing the little things right.
Phil Ayres
Great recap
Great Recap! Online resellers and ecommerce sites are in their infancy stage as far as SEO goes because they are so focused on PPC advertising. They are plagued with duplicate content and some even have bad redirects in place. I guess its becuase they just dont care.
Bill Ross
keyword Themes and Consumer Silos For Ecommerce SEO
Post new comment