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Google Search Appliance Purchase Leads To Links
By Doug Caverly - Fri, 11/30/2007 - 18:15
Want someone to take you seriously? An effective (if inelegant) way of getting attention is to flash some cash. That practice may also, as it turns out, get you a link from Google.
Send $2,000 to Dell, which both manufactures and sells the Google Search Appliance, and you’ll get a yellow piece of hardware in return. You’ll also likely be listed on a page of “Mini Customer Success Stories.” Some of the companies named there obviously aren’t in it for the link - what does the Arizona Federal Credit Union care about search engine rankings? - but others probably are.
That’s not to condemn this practice - I find it more odd than objectionable, and Schwartz doesn’t believe any nofollow tags are necessary. He points out, though, “I think Matt would think otherwise.”
Whatever anyone thinks, a change in the near future is unlikely - Schwartz also points out that Scott Woodard documented this practice about six months ago.
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