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Schoolhouse Rock or corporate strategy? Microsoft wants to achieve online advertising goals with its businesses, while measuring success with a 10, 20, 30, 40 yardstick. Best Schoolhouse Rock video ever? I Got Six, with its awesome funk bass line. If that doesn't move you, check yourself for a pulse.

Math and 70s-era videos came to mind upon hearing about the Microsoft approach to superceding Google in the online advertising arena. Superceding isn't the best word, but Microsoft does like to play to win.

Winning, however, may be more a matter of carving out a comforting slice of the pie rather than snatching the whole pie tin out of Google's hands. As Reuters noted, Microsoft exec Kevin Johnson articulated a strategy where Microsoft will try to boost certain usage percentages of its businesses to easily counted factors of ten.

With a 10, 20, 30, 40 plan, Microsoft would increase its property page views to 10 percent of all Internet page views. Seventeen percent of all time spent on the Internet goes to Microsoft properties; they want 20 percent.

Their 30 percent target for search market share elicited a hearty chuckle from Silicon Alley Insider, as does growing Microsoft's share of online ad dollars from 6 to 40 percent of the market.

"Unless Google falls asleep at the switch, there is no way that Microsoft will ever claw back 30% search share," wrote Henry Blodget. "It could have it tomorrow if it bought Yahoo, however."

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