WebProNews

Bank of America Corp. has launched its "Bank the Way You Live" mircosite today in an effort to attract customers who want to do mobile banking.

The site features characters that lead users through interactive demonstrations of each online and mobile banking product. Customers can find information on how to access accounts, pay bills, transfer funds, locate branches or ATMs and receive account alert text messages on their mobile phone.

Customers can also see how to gather information and accounts for a clearer financial picture, all with layers of security to keep customers personal finance information protected.

Users can stay up to date on their finances by viewing checking, savings and credit card statements through online banking along with receiving electronic versions of current and past statements.

"Our customers lead mobile lives and they need a bank with options, products and features that can keep up with that fast pace," said Lance Drummond, eCommerce/ATM executive at Bank of America. "With Bank of America, all you need is Internet access through your computer or mobile phone to be connected to your finances anytime, anywhere."