iEntry 10th Anniversary RSS Newsletter Advertising
Join the WebProWorld Forum!
Text: Decrease Font Size Increase Font Size | Print Print Article | Share: Delicious Digg StumbleUpon Post to Twitter Post to Facebook
CommentMonday, November 12, 2007

Live Search Plunges Into Electronics Vertical

Holiday shopping patterns mean all kinds of businesses can profit from the fourth quarter shopping frenzy. That includes search engines, as Microsoft demonstrated more of its vertical search strategy. You have to fish where the fish swim, and as we noted in October, Microsoft plans to swim in the vertical search market.

Their Live Search blog stated previously that the company would show off expanded results for computers and electronics equipment. Other categories will get this treatment, but for now electronics reigns at Live Search.

Product reviews will be the key to the Live Search vertical strategy with electronics. Search result pages at the Live Search site brings together product information, most-discussed aspects of a product, and the percentage of positive and negative comments made about an item.

These snapshots include user review information, represented graphically. In Live Search's printer example, one can view all of the general comments made about the printer, or look at comments concerning price, print quality, and other topics.

Though Live Search is a general search site, there are plenty of those in the marketplace. Vertical information placement like what Microsoft wants to do with electronics gives their engine something to differentiate it from market leader Google.

The key will be in how well Microsoft can monetize these verticals. Electronics companies are highly competitive, and consumers love their products especially for holiday gifting. It seems like a rich mine to tap for Live Search.

follow me on Twitter

Publish A Comment

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.
CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.
3 + 13 =
Solve this simple math problem and enter the result. E.g. for 1+3, enter 4.
SEARCH
Popular WPN Business Resources












Subscribe to WebProNews


Send me relevant info