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Amazon.com has launched "Customer Video Reviews" which allows customers to use video to express and share their opinions about products sold on the retailers Web site.

Customer Video Reviews are located within the Customer Reviews section of items in the Amazon catalog.

Amazon.com Vice President Colin Bodell said, "We are dedicated to offering our customers an information-rich shopping experience so they can know which products are right for them. The chance to see product demonstrations as submitted by fellow customers is just the latest benefit to shopping on Amazon."

Customers will be able to upload a WMV, MPEG, QuickTime or AVI file to the Customer Reviews Section of any product detail page to post a Customer Video Review on the site. Amazon said the new Flip Video camcorder from consumer electronics maker Pure Digital comes with software that allows users to upload a video to the site.

A variety of video reviews have been added to the site including one for the PlayStation 3, Fisher-Price T.M.X. Tickle Me Elmo, Sony Telephoto Conversion Lens, and the Hasbro Star Wars Darth Vader Voice Changer.