WebProNews

The conversation targeting approach Buzzlogic has been testing allows a campaign manager to put relevant advertising in front of the influencers, inlinkers, and their audiences when key topics appear. Todd Parsons of Buzzlogic described the new angle, which they announced at the ad:tech Conference in New York. In an acknowledgment of how online privacy has become a much-watched issue, he pointed out the advantage of the conversation targeting approach.

"Conversation targeting builds on behavioral targeting, without privacy issues," he told WebProNews.

Advertising inserted with Buzzlogic's new feature lets the advertisers focus on a specific site or group of social media sites and blogs. The manager quickly creates an ad group with Google's AdWords, and drops it into the sites that carry AdSense.

The advertiser can drill down below the influencer sites to see how the conversation flows back and forth, and target those inlinkers from the Buzzlogic interface.

During the private beta test of Conversation Targeting, Parsons said participants have seen their conversions double thanks to the new feature. That should be an effective pitch to make to potential clients.

We notice with Buzzlogic how the product performs a straightforward task - putting ads directly into the places where a receptive audience will see them. Some of the bigger successes seen on the modern Internet follow a simple model, like Google with text ads or Delicious with bookmarking. Buzzlogic is in good company.