iEntry 10th Anniversary
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David Brown specifically mentioned the concept of the KEI, or Keyword Efficiency Index when thinking about and choosing keywords you want to focus on. KEI is important and it's one of those things you can show off to your non-SEO friends to make them understand how smart you are because it has a very impressive looking formula:
Eric, Rand and Brian all mentioned how important the content of your site is to your SEO efforts. This is particularly true in terms of garnering those all-important inbound links to your site. As Rand observes specifically, search engines rank based on two factors; relevance and popularity.
Obviously, this isn't to say to ignore your customers and end users when you create your content. Simply that you should also be thinking about the attractiveness or linkability of your content to other people sites within your subject area. At the end of the day, nothing will move you further, faster than quality inbound links.
I found when helping a friend with her Web site that it turned out that I knew absolutely nothing about its contents. Namely, sewing and quilting...
Who buys this stuff and over time what trends develop and so on?
Given the nature of such a problem I found I could effectively data mine book titles and cover many areas of this niche interest as I learned to build out the Web site. I cataloged book titles as a way to canvas the market area and low and behold trends developed.
The catch is even though we thought we were in the supply business it turns out with such a broad range of data sets that the business of mining for search terms can create phenomena where more people end up finding you from search term phrases or keywords that are derived from the pages of information you've created. I'm sure most everyone has experienced this where a term appears you never even keyed in, and you may well be stuck with it.
The search term that prevailed after inputting over a thousand pages was "flower pounding?" I never input such a term anywhere. In another Web site the prevailing term became "wall mirrors." That was a truer result because I did input a section with a display of wall mirrors.
Now I am happy if I have many possible outcomes and an even distribution of search terms that lead to one part of our site or the other. But I still can’t answer my own question about spotting trends. Sometimes a magazine article features a product we carry and we notice an immediate overnight like, upswing.
Lately, I have been using the following tool to review my site.
http://www.seoworkers.com/tools/analyzer.html
However, I am also learning another technique where I create a result that competes with the product people are looking for, or is a related product. I can't always get the top spot at Google, so I compromise and force a result to show something they weren't searching for as a way to generate a sales lead.
Right now I am looking for an SQL type of ecommerce programmer. I need help with creating a logical/dynamic web site layout where related products appear as people search our site so they can see the related patterns and materials as they select supplies. The objective is something like the outcome of a puzzle where if you purchase the right combination of goods they also provide the most utility, or uses…
SEO Strategies
Not that I've ever used one or even have the need at the moment, but I'd think someone who masters search engine optimization would be a tremendous asset to anybody who markets on the web. Search engine optimization is not like so many persuits where there are incremental changes that we can slowly and systematically respond to. It's more like a nuclear explosion that sends most of us running for cover that is never truly adequate. The fallout covers everything we think, everything we do. If you have a great SEO expert, think about a nice Christmas bonus, they sure earn it.