That wasn't understatement, as Yahoo's former chief marketing officer now banks a check from Nintendo. Coolness indeed; we bet she has an easier time getting hold of a Wii than most people, and if she can bring home an early build of Super Smash Bros. Brawl before the February release, her kid will be the envy of the school.
Jacki Kelley became the former VP of sales strategy for Yahoo, as she opted to follow her old boss, Wenda Harris Millard, to the painstakingly decorated confines of Martha Stewart Living Omnimedia. Kara Swisher posted a copy of Yahoo EVP Hilary Schneider's email announcing Kelley's departure.
Swisher suggested part of the reason for Kelley reuniting with Millard involved the continued need to travel from New York to California due to all of Yahoo's reorganizations. Also, Kelley's exit may be the harbinger of more to follow before the holidays.
Another departure received a passing mention in Swisher's column: that of PR executive Joanna Stevens. She had been a regular fixture in big announcements from Yahoo.
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Industry Expertise Matters
Yahoo really needs corporate marketing leadership with appropriate tech and new media industry expertise.
It was an interesting experiment to hire a CMO with a background in the snack foods industry, but clearly not a wise move -- given the outcome.