Social security numbers, employee numbers, phone numbers, savings accounts, checking accounts - there are far too many digits we’re all supposed to remember. Still, if Yahoo fans in India can remember five more, they’ll be able to use the new oneSearch SMS service.
Aside from the five seemingly random numbers (58242), the service should be quite easy to use. Just send an SMS containing a city’s name to that short code, and oneSearch SMS will give you a weather report. Type out a company’s name, and you’ll get stock info. There should also be ways to obtain addresses, phone numbers, and news stories.
Furthermore, there is no shortage of communications companies that have embraced the service. “oneSearch SMS is available through all major operators including Airtel, Reliance Mobile, Vodafone, Idea Cellular, BPL Mobile, Aircel, Tata Indicom, and Spice Telecom,” according to Yahoo India.
It remains to be seen if this move will give Yahoo India all the attention and market share it thinks it deserves. Nonetheless, the existence of oneSearch SMS shouldn’t hurt the company, and in a market that’s as competitive as India, every advantage is an important one.
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