WebProNews

What’s the most “fun” company you can think of?  Probably not Microsoft.  Yet the corporation’s Windows Live Events is here, and it wants to earn your favor.

For just about any type of gathering you could conceive, Windows Live Events has a template at the ready.  As users work with these, some of the standard stuff that Facebook fans have come to expect is present - general descriptions, directions, and attendee lists.

“But I think the coolest thing about Events is that you can use it as an online scrapbook for memories of the event,” adds Microsoft’s “Kirsten B.” in a Windows Live blog entry.  “Your guests can go to the website before and after the party to post comments, tell stories, and share photos.”  This could save some clicking-around, compared to competitors’ services.

So will Windows Live Events gain any traction?  Probably, among Microsoft fans and those who stay within that family of products out of habit.  But to grab people who have ventured further into the Web, Microsoft may need to put a little more “oomph” into its latest offering.  An example that illustrates the problem: the monkey in a CareerBuilder ad was the most interesting thing on Windows Live Events’s homepage.