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For the third straight day since hitting an historic $600 per share mark, Google stock rose again, this time closing at $625.39.

If there was any doubt that Google's a bit of a juggernaut, those doubts should be waning.

Up over 35 percent for the year, Merrill Lynch raised the GOOG price target to $740, edging to once unlikely $800 predictions.

Just how much of a juggernaut Google will prove to be remains to be seen. Just last week a (banned) analyst, known for over-inflating before the first dotcom bust, long-term priced GOOG shares around $2,000, for a projected overall value of $750 billion.

Maybe a bit premature, but the company's definitely making headway, up and up.