WebProNews

Digital measuring firm comScore, has introduced the comScore Conversational Media Report, a new service that offers global measurement of the audiences for blogging sites, which includes mainstream and niche blogs and social networking sites.

After collaborating with Federated Media Publishing, which works with 140 conversational Web sites and marketers, comScore has put into place a custom weighting and projection system so the reporting of this category reflects the characteristics of the visitors to blogging sites covering a wide range of topics and interests.

The comScore Conversational Media Report will be available as a custom report within comScore's MyMetrix interface. comScore's new data projections will deal with the worldwide Internet audience and will not affect any site categories besides Conversational Media.

"With the creation and consumption of user generated Web 2.0 content continuing to grow at a rapid pace, our customers are requesting expanded reporting of consumer usage," commented Dr. Magid Abraham, CEO and co-founder of comScore.

"The comScore Conversational Media Report gives the most comprehensive and accurate view of this market by properly accounting for heavy users of blogging sites. This report is the latest example of comScore innovation in response to the challenges of measuring the Web 2.0 universe, and we're delighted to be collaborating with Federated Media on
this important measurement initiative."