WebProNews

Studio 2.0, the original programming, digital branch of the Warner Bros. Television Group (WBTVG), has begun production on 23 new shortform series projects for broadband and wireless.

The new projects from Jim Henson Productions, Telepictures Productions and Warner Bros. Animation represent WBTVG's strategy for Studio 2.0, to feature new projects in the broadband space and act a as stepping stone for new television series.

Studio 2.0 programming will be distributed on a number of broadband and wireless platforms and sites, frequently in partnership with advertisers, as WBTVG pursues a wide ranging networked distribution strategy.

The announcement was made today by Bruce Rosenblum, President, Warner Bros. Television Group, and Craig Hunegs, Executive Vice President, Business Management, Warner Bros. Television Group.

"As I've often said, at our heart, Warner Bros. is a content company," said Rosenblum. "For the Television Group's digital strategy to truly be realized, we are focusing equally on the creation of original programming specifically designed for the digital market and developing advertiser-supported targeted distribution strategies."

"We do not have a one-size-fits-all distribution strategy," said Hunegs. "We will tailor distribution to each project in a way that most effectively reaches its potential audience by working across multiple new media VOD ventures - from new Warner Bros. destinations and branded channels to well-known sites and aggregators like Joost and RealNetworks and oftentimes in partnership with an advertiser."