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Readers of the magazine Business 2.0 will not see another issue after October's has been published; Time Inc has decided to shut down the seven-year old publication. The age of the tech publication had its last hurrah just as the World Wide Web started taking off with the advent of the graphical web browser. That was over a decade ago, when magazines like InfoWorld, and later Business 2.0, were must-read subscriptions.

But the Internet has been most unkind to print, as big-spending technology advertisers chose to follow their readers to the Web. While InfoWorld was able to transition to an Internet-only entity, Business 2.0 won't have that same opportunity.

New York Times blogger Brad Stone said on the Bits blog that the October issue of Business 2.0 will be its last. Though Time Inc executives considered selling the magazine to another publisher, Stone suggested they did not want to "arm another competitor."

Valleywag editor Owen Wilson, a one-time Business 2.0 writer, suggested the Business 2.0 staff will be in for serious boredom once Time's HR people arrive to discuss the shutdown.

"Time Inc.'s HR presentations -- some of which, I should disclose, I sat through as a Business 2.0 employee -- are legendary as cures for insomnia," he said.