WebProNews

Back in February, AKQA sold a majority stake in itself.  Now the checkbook’s in the other hand, so to speak, as AKQA has acquired SearchRev, a search marketing firm.

Terms of the deal remain unknown, but the Wall Street Journal’s Suzanne Vranica reports, “The price tag is relatively small: The company’s annual revenue is just under $10 million, people familiar with the situation said.”  There are some big corporations involved with SearchRev and AKQA, however.

Coca-Cola is a customer of both companies.  The SearchRev site also lists Yahoo, Shutterfly, and CafePress among its clients, and AKQA mentions Microsoft, Dell, and Visa.  Moreover, this whole deal is reminiscent of the Microsoft-aQuantive acquisition.

As for the future, “SearchRev and AKQA combine to offer companies superior online marketing solutions from technology-intensive search engine marketing to creative-inspired web experiences,” according to a statement from Eduardo Llach, SearchRev’s co-founder, EVP, and chief marketing officer.

Llach then continued, “It’s a great synergy for SearchRev’s SEM technology to drive users to websites with AKQA’s award-winning interactive experiences to keep users engaged and to improve post-click conversion rates.”

Lastly, regardless of the “synergy” (and it’s been a while since I’ve heard that buzzword), SearchRev will operate as a separate unit of AKQA.